Recruitment Strategies

How to Hire and Retain Top Talent

As a company, the process of hiring and retaining top talent is a crucial part of your growth and success. It is no secret that the competition for skilled and experienced employees is fierce, which is why it is important to have a solid recruitment strategy in place. 


In this post, we will discuss how to recruit new employees, where to find new hires, how to attract potential hires, and how to compete with other companies for talent. We will also discuss advertising job openings, training new employees, effective recruiting strategies, and the importance of recruitment metrics.


How to Recruit New Employees


Recruiting new employees can be a daunting task, but it doesn't have to be. Here are a few things to keep in mind when looking for new hires.


  • Define the position - Clearly define the job duties, responsibilities, and requirements for the position you are hiring for in a compelling job description. This will help you attract the best candidates, who have the necessary skills and experience.

  • Use multiple channels - Don't limit your search to job boards or employee referrals. Use social media, LinkedIn, industry events, paid job boards, a virtual job fair, and other channels to expand your reach. Don't be afraid to utilize niche job boards too like military job boards to list your job posting.

  • Utilize data - Use recruitment metrics to determine the most effective channels for finding suitable candidates, and adjust your recruiting strategy, accordingly. The best hiring managers are constantly optimizing by looking through recruitment data, improving job postings, and adjusting recruitment strategies to attract the best talent.

Now, let’s dive a little deeper into the recruiting process.


Where to Find New Hires

job fairs are a great place to evaluate the talent pool before posting jobs

There are many recruitment tools to find new hires, and it's important to explore all options. Here are some places to start:


  • Job boards - There are numerous online job boards like Indeed, Glassdoor, LinkedIn, and Talentcrowd where you can find the best candidates for your job opening. Always make sure to use compelling job descriptions to attract potential candidates.

  • Optimize your job listings - Use keywords and phrases in your job listings that are relevant to the position and industry to improve search engine rankings and stand out on popular job boards. Many job seekers will use search engines to find job postings so make sure to be intentional when posting job descriptions.

  • Employee referral programs - Encourage employees to refer their friends and acquaintances to your company. A referral program is a great way to find prospective employees and is often one of the most effective recruitment strategies to attract top candidates.

  • Networking events - Have your recruiting team attend industry events and job fairs to meet potential hires. This is an overlooked recruitment strategy by many hiring managers, but a great opportunity to find a lot of quality job seekers.

  • Professional associations - Joining professional associations in your industry can help you connect with qualified candidates and stay up-to-date on industry trends and best practices. You may even build relationships that will lead to finding passive candidates for future job openings.

  • Social media recruiting - Platforms like Facebook, Twitter, and Instagram can be effective tools for reaching potential candidates. Consider asking your employees to share posts as part of an employee referral program to reach a wider audience. You could also consider posting job ads on Linkedin.

  • College and university career centers - Many colleges and universities have career centers that can help connect you with a huge talent pool of recent graduates and other job seekers. College recruiting is a great opportunity to attract candidates that are young and hungry.

  • Recruiting agencies - Recruiting agencies like Talentcrowd can help you recruit candidates and manage effective recruitment strategies from start to finish. They can also assist in more complex recruitment strategies like implementing an applicant tracking system or help you to better evaluate candidates' hard and soft skills to make the right hires.

  • Internship programs - Offering internships is a great way to attract and train new talent. Consider partnering with colleges and universities to create internship programs that can lead to full-time employment.

  • Industry-specific job boards - Many industries have niche job boards that are specific to their field. These job boards can be a great resource for finding candidates with the skills and experience you're looking for. Since they are more specialized than a typical job board, they can be a very effective recruitment strategy for highly technical jobs.

  • Careers page - List all current open job postings on your website and offer incentives to current employees who refer candidates who are hired by the company. These can range from cash incentives to vacation days, or even non-monetary recognition programs. As previously mentioned, employee referral programs are one of the best recruitment strategies for many businesses.


By exploring all of these options and being creative in your recruitment efforts, you can increase your chances of finding qualified candidates who are a good fit for your company. Remember to define the position clearly, highlight your company culture and growth opportunities, and use recruitment metrics to track your progress and make data-driven decisions.


How to Attract Potential Hires

Employees sharing a meal together


Attracting potential hires is all about presenting your company in the best light possible. Here are a few tips:


  • Highlight your company culture - Showcase your company's values, mission, and culture to attract quality candidates, who align with your organization. Building employer branding is a great long term recruitment strategy to make your job posts stand out.

  • Offer competitive compensation and benefits - Salary, health insurance, 401k, and other benefits can make your company more attractive to candidates. A sometimes overlooked but often very successful recruiting strategy is to just simply pay more, or provide better benefits than competitors. This may not be an option for all businesses, but can be an effective way to improve your employer brand.

  • Emphasize growth opportunities - Highlight opportunities for career advancement and professional development to attract talented candidates, who are looking to grow and learn. Make sure your hiring team mentions these opportunities in the interview process.

  • Be active on social media - Social media platforms are powerful tools for reaching potential job candidates too. Being active on social media promotes your brand not just to potential customers, but also to potential employees.

  • Build a strong company brand - Strong employer branding can help companies attract and retain top talent. By building a compelling brand that communicates your company's mission, values, and culture, you can differentiate your company from competitors and make your company more attractive to potential hires.

The more appealing your company or hiring team appears to outsiders, the easier it will be to fill positions now and in the future.


How to Compete with Other Companies for Talent


Competition for the talent pool can be fierce, but there are ways to stand out. Here are some tips:

A streamlined hiring process and interview process is a great recruitment strategy


  • Offer a unique value proposition - Identify what sets your company apart from others in your industry and use that to attract quality candidates.

  • Streamline the hiring process - Make the application and interview process as simple and efficient as possible to avoid losing candidates to other companies.

  • Leverage your employer brand - Build a strong employer brand that showcases your company's strengths and attracts top talent.

Finding a way to separate yourself from competitors is key to attracting top employee talents in today’s candidate driven market. Whether it’s increased pay, or other employee perks, it’s important to find your differentiating factor.


Importance of Recruitment Metrics in the Recruiting Process

Recruitment metrics play a critical role in the recruiting process, helping companies track their progress, identify areas for improvement, and make data-driven decisions. Here are some of the reasons they matter.


  • Measure the effectiveness of recruitment efforts - Recruitment metrics help companies measure the effectiveness of their recruitment efforts. By tracking metrics such as time to hire, cost per hire, and offer acceptance rate, companies can identify areas where their recruitment strategy is working well and areas that may need improvement.

  • Identify areas for improvement - Recruitment metrics can help companies identify areas for improvement in their recruitment process. For example, if a company's time to hire metric is consistently longer than the industry average, this may indicate that there are issues with their recruitment and hiring strategy that need to be addressed.

  • Make data-driven decisions - Recruitment metrics provide companies with the data they need to make informed, data-driven decisions about their recruitment processes. For example, if a company's cost per hire is higher than the industry average, this may indicate that the company needs to reallocate its own recruitment marketing budget to more cost-effective channels.

  • Align recruitment efforts with business goals - Recruitment metrics can help companies align their recruitment efforts with their business goals. By tracking metrics such as retention rate and time to productivity, companies can ensure that they are hiring employees who are likely to stay with the company long-term and contribute to its success.

  • Improve the candidate experience - Recruitment metrics can help companies improve the candidate experience by identifying areas where the recruitment process is causing frustration or dissatisfaction. For example, if a company's candidate drop-off rate is high, this may indicate that the application process is too long or complicated.


Recruitment metrics are a critical tool for companies to measure the effectiveness of their recruitment efforts. By tracking and analyzing their recruitment strategies and metrics, companies can attract and retain top talent and drive their business success.


Training and Onboarding New Employees in Your Company

Employees going through the onboarding process

Training new employees is an important part of the onboarding process. Here are some tips:


  • Create a comprehensive onboarding plan - Develop a plan that includes training, introductions to key team members, and information about company policies and procedures.

  • Provide ongoing support - Offer ongoing support and training to new employees to help them adapt to their new role and the company culture.

  • Encourage feedback - Encourage new employees to provide feedback on the hiring manager and onboarding process and make adjustments as needed.


As important as it is to find the right candidates, onboarding and training are essential to set your new hires up for success in their new roles.


How To Keep Your Employees Around


Retaining current employees is just as important as recruiting new ones. Here are some strategies to help keep your employees happy and engaged.


  • Provide opportunities for growth and development - Employees want to feel like they are growing and developing in their careers. Offer training programs, mentorship opportunities, and regular feedback to help them develop their skills and advance in their careers.

  • Offer competitive compensation and benefits - Competitive pay and benefits are key factors in employee retention. This includes proper payroll to ensure that employees receive timely and accurate paychecks. Conduct regular salary reviews to ensure that your employees are being compensated fairly for their work, and consider offering additional benefits such as flexible work hours, wellness programs, or paid parental leave.

  • Create a positive work environment - A positive work environment can go a long way in retaining employees. Encourage open communication, recognize employees for their hard work, and foster a sense of camaraderie and teamwork.

  • Provide work-life balance - Balancing work and personal life can be a challenge for many employees. Offering flexible work arrangements, such as remote work or flexible scheduling, can help employees achieve a better work-life balance and improve their overall satisfaction with their jobs.

  • Conduct regular employee surveys - Regularly surveying employees to get feedback on their job satisfaction can help you identify areas where improvements can be made. Use this feedback to make changes to your policies and practices to better meet the needs of your employees.

Employee mountain biking and enjoying his work-life balance

By implementing these strategies, you can create a positive and engaging workplace culture that helps retain your current employees. When employees feel valued and supported, they are more likely to stay with the company long-term and contribute to its success.



Recruitment metrics can help you improve your company's ability to recruit, hire, and retain employees. By measuring and analyzing recruitment metrics such as time to hire, cost per hire, and retention rates, you can identify areas for improvement and adjust your recruitment strategy accordingly. Remember to define the position, use multiple channels to find new hires, highlight your company culture and growth opportunities, offer competitive compensation and benefits, streamline the hiring process, provide comprehensive onboarding and ongoing support, and use employee feedback to make adjustments to your workplace policies and culture. With a strong recruitment strategy in place, you can attract and retain top talent and drive your company's success.