Capabilities

Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based e-commerce platform that enables businesses to create and manage online shopping experiences for their customers. As part of the broader Salesforce ecosystem, Commerce Cloud provides a comprehensive suite of tools and features to help businesses design, launch, and optimize their e-commerce websites and digital storefronts.

Key features and capabilities of Salesforce Commerce Cloud include:

1. Omni-Channel Commerce: Commerce Cloud supports multi-channel and omni-channel sales strategies, allowing businesses to deliver consistent shopping experiences across web, mobile, social media, in-store, and other touchpoints.

2. Storefront Customization: The platform provides tools for designing and customizing digital storefronts to align with the brand's identity and provide a visually appealing and user-friendly experience.

3. Catalog Management: Commerce Cloud offers tools to manage product catalogs, including organizing products into categories, managing product attributes, and handling product variations and options.

4. Merchandising and Promotion: Businesses can create and manage promotional campaigns, discounts, coupons, and loyalty programs to attract customers and drive sales.

5. Mobile Commerce: Commerce Cloud enables businesses to create mobile-responsive e-commerce websites and mobile apps, allowing customers to shop seamlessly on their mobile devices.

6. Personalization: The platform supports personalized shopping experiences by leveraging customer data and preferences to offer product recommendations and targeted content.

7. Checkout and Payments: Commerce Cloud includes features for streamlining the checkout process, supporting various payment methods, and ensuring secure and compliant payment transactions.

8. Order Management: Businesses can manage orders, track shipments, and handle returns and exchanges efficiently, providing a seamless post-purchase experience for customers.

9. Analytics and Insights: The platform offers reporting and analytics tools to monitor sales performance, customer behavior, and other key metrics, enabling data-driven decision-making.

10. Integration with Salesforce: Commerce Cloud can be integrated with other Salesforce products, such as Sales Cloud and Service Cloud, to provide a unified customer experience across sales, service, and e-commerce interactions.

11. Global Commerce: The platform supports international e-commerce by providing multi-language, multi-currency, and localization capabilities, enabling businesses to expand their reach to global markets.

12. Scalability and Performance: Commerce Cloud is built on a cloud infrastructure that offers scalability to handle increased traffic and sales volume during peak periods.

Salesforce Commerce Cloud is used by a wide range of businesses, from small retailers to large enterprises, to establish a strong online presence and drive online sales. It enables businesses to deliver seamless and engaging e-commerce experiences to their customers while benefiting from the flexibility, scalability, and reliability of a cloud-based solution.