Capabilities

Azure Active Directory B2C (Azure AD B2C) is a cloud-based identity and access management service provided by Microsoft Azure. It is designed to help organizations build secure and customer-facing applications that require user authentication and identity management. Azure AD B2C focuses on providing identity services for external users such as customers, partners, and vendors, rather than internal employees.

Key features of Azure Active Directory B2C include:

1. Identity Management for External Users: Azure AD B2C enables organizations to manage identities and access for external users who interact with their applications and services.

2. Customizable User Journeys: Organizations can create and customize user journeys, also known as policies, to define the authentication and authorization processes for users. This includes options for sign-up, sign-in, profile editing, and password reset.

3. Multi-Factor Authentication: Azure AD B2C supports multi-factor authentication (MFA) to enhance security by requiring users to provide additional verification methods beyond passwords.

4. Social Identity Providers: Users can sign in using their existing social media accounts from providers such as Facebook, Google, LinkedIn, and more.

5. Custom Identity Providers: Organizations can integrate custom identity providers using OpenID Connect or OAuth protocols to support various authentication methods.

6. Single Sign-On (SSO): Azure AD B2C offers SSO capabilities, allowing users to sign in once and access multiple applications without needing to re-enter credentials.

7. Branding and Customization: Organizations can customize the look and feel of the authentication and user experience to match their brand identity.

8. User Data Storage: Azure AD B2C provides a built-in user repository to store user profiles and attributes. It also supports integration with external identity stores and databases.

9. API Access Control: Organizations can secure their APIs and web services using Azure AD B2C, ensuring that only authorized users can access these resources.

10. Analytics and Reporting: Azure AD B2C provides insights into user behavior, authentication patterns, and user journeys through built-in analytics and reporting features.

11. Global Reach and Scalability: Azure AD B2C is a global service with availability in multiple regions, providing scalability to support applications with a wide user base.

Azure Active Directory B2C is suitable for businesses that want to provide seamless and secure authentication experiences for their customers, partners, and external users across various applications and platforms. It helps organizations maintain a strong security posture while delivering a user-friendly and consistent identity management solution.