Capabilities

Azure Active Directory B2C provides business-to-customer identity as a service. Your customers use their preferred social, enterprise, or local account identities to get single sign-on access to your applications and APIs. Azure AD B2C is a customer identity access management (CIAM) solution capable of supporting millions of users and billions of authentications per day. It takes care of the scaling and safety of the authentication platform, monitoring, and automatically handling threats like denial-of-service, password spray, or brute force attacks. Azure AD B2C is a separate service from Azure Active Directory (Azure AD). It is built on the same technology as Azure AD but for a different purpose. It allows businesses to build customer facing applications, and then allow anyone to sign up into those applications with no restrictions on user account.