Capabilities

Segment is a platform for collecting customer data and then sending it to analytics, marketing and data warehousing services. It provides an API that supports collection and routes of customer data to over 180 different tools and database services. Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.